Alex has been producing, directing and writing films for over a decade. He has been commissioned to create music promos, corporate, educational and charitable videos for a variety of clients including the BBC, Channel Four, the NHS, and the Olympics. He established Brickwall in 2005 and has been Creative Director ever since.

In 2008 he directed and wrote an hour-long music documentary, We Dreamed America, that played the around the world at festivals such as SXSW, Cambridge, Illinois and South Africa. It was released on DVD by Verve Pictures in October 2008.

Alex's first feature film, Fossil, starring Carla Juri, John Sackville, Grant Masters and Edith Bukovics, was released on DVD and VOD by Verve Pictures in 2014.